Kakao said on Sept. 2 it will launch a campaign to promote conversation experiences using artificial intelligence (AI) with idol group Rescene (RESCENE).
Kakao will use a video to highlight that people can enjoy new conversation experiences more easily and conveniently in daily life through various features, including KakaoTalk's AI services. It introduces features such as Kanana summarizing call content, and organizing appointment schedules through "Kanana in KakaoTalk."
Kakao said Rescene's bright and friendly image and its steady communication with fans align with the values KakaoTalk pursues, in which relationships continue through everyday conversations and connection expands through communication.
The campaign videos will be released in various episodes throughout September. The videos can be found on KakaoTalk's official social media (SNS) channels such as YouTube and Instagram, and through banners within KakaoTalk.
A Kakao official said, "KakaoTalk is constantly evolving to provide users with a more convenient and richer conversation experience," and added, "Through this campaign, we will promote the new conversation experiences created by AI and continue to roll out services that reflect users' voices."