While the Middle East and Africa smartphone market shrank in the second quarter of this year, Samsung Electronics was found to have sharply raised its market share.
According to market research firm Counterpoint Research on the 31st, second-quarter smartphone shipments in the Middle East and Africa fell 10% from a year earlier.
Samsung Electronics' market share jumped from 22% to 32%, cementing its dominant No. 1 position. It was followed by Tecno (17%), Xiaomi (12%), Apple (10%), Honor (6%), Infinix (5%), and Realme Chongqing Mobile Telecommunications Corp., Ltd. (3%).
Compared with a year earlier, Realme Chongqing Mobile Telecommunications Corp., Ltd. (2%→3%) and Apple (8%→10%) expanded their shares, while Xiaomi (16%→12%), Tecno (17%→15%), and Infinix (6%→5%) lost ground.
Samsung Electronics grew by absorbing the share lost by Infinix, Tecno, and Xiaomi.
Counterpoint Research analyzed that the slump in the Middle East and Africa market stemmed from a contraction in smartphones priced at $250 (about 340,000 won) or less. Shipments in this price band fell 26% from a year earlier, the steepest drop among all price tiers. It said ongoing memory shortages led manufacturers to allocate limited supply mainly to higher-tier models with better margins.