Samsung Electronics said on the 30th that it hosted the "PlayGalaxy Cup World Final" at its exhibition booth set up at Gamescom 2026 held at Koelnmesse in Cologne, Germany.
Now in its sixth year, the "PlayGalaxy Cup" is a global tournament where players compete in mobile gaming using Galaxy smartphones. This year, for the first time, it was held as a regular league that moved from regional qualifiers to a World Final.
Starting in February, the tournament held regional qualifiers across five regions: North America, South Asia, Southeast Asia, Latin America, and Europe. Thirty-two teams from 17 countries took part in the qualifiers, and the top two teams from each region—10 teams from nine countries—advanced to the World Final at Gamescom.
From the 27th to the 28th, the finalist teams competed over two days on the World Final stage for the championship. All players in the World Final competed on Samsung Electronics' Galaxy S26 Ultra. The overall title went to the Malaysia team (San Gaming, ADIKBOY, VRT1CAA, ACAD).
Samsung Electronics also set up a "Galaxy Experience Zone" at the venue where visitors could try the latest Galaxy products and mobile games firsthand.
Moon Ki-ok, head of influencer marketing group in the MX business at Samsung Electronics, said, "This year, we expanded the 'PlayGalaxy Cup (#PlayGalaxy Cup)' into a regular league for the first time so that gaming fans around the world could enjoy the entire competition together from the regional qualifiers to the World Final," adding, "We will continue to provide diverse gaming experiences to gamers around the world, backed by Galaxy's powerful mobile gaming performance."