Salesforce, Inc. said on the 27th that Hanssem adopted its sales-focused solution "Sales Cloud" and built a data-driven sales infrastructure.
According to Salesforce, Inc., Hanssem standardized on-site information accumulated by about 600 dealerships nationwide and roughly 2,300 sales representatives (RD) into data and established a data-driven sales system that headquarters can manage in an integrated way.
Through this, the company can visualize in real time the entire sales pipeline from the first customer consultation to the final contract, quickly grasp the status of potential customers, and manage them systematically.
Work efficiency also improved as the process of compiling data was reduced. The working hours of sales staff at headquarters fell by about 10%, and as it became easier to share the sales status and collaborate, the company said it was able to raise both the visibility of the sales process and management efficiency.
Hanssem also adopted Salesforce, Inc.'s "Partner Community" to strengthen collaboration between headquarters and dealerships. This allowed both sides to share sales information, and within a month of introducing the solution, usage among on-site sales representatives reached 90%.
Hanssem used Salesforce, Inc.'s low-code "Lightning Platform" to develop a customer-facing "Hanssem Interior Planner app." Customers can check the progress of each stage—such as demolition and kitchen work—and the completion photos every day in the app. It also used AI to implement a feature that automatically converts sales representatives' conversation notes into customer guidance text, which reportedly reduced repetitive tasks in the field.
Hanssem said the introduction of Salesforce, Inc. is significant in that it systematized its sales management approach into a data-driven, standardized digital process.
Park Se-jin, head of Salesforce, Inc. Korea, said, "Hanssem's adoption of Salesforce, Inc. is a highly innovative case in that it integrated into data the diverse experiences and information accumulated on the sales front lines of the domestic home interior and furniture industry, and laid the groundwork for using them systematically," adding, "Salesforce, Inc. will continue to help frontline staff share on-the-ground experience and know-how and use new technologies effectively."