Content platform corporations Ridi Co., Ltd. said on the 27th that it will launch Ridi Shop, an online store for intellectual property (IP) fandoms.
Ridi Shop is an online store where customers can find a variety of IP-linked products related to Ridi's popular titles in one place. It features a title-centered browsing experience that reflects fandom tastes.
Ridi has provided a wide range of content, including comics, webtoons, and web novels. A company official said, "With the launch of Ridi Shop, we have expanded the digital content–centered experience into the realm of physical products and created a new touchpoint where fans can own and enjoy their favorite titles in everyday life."
Going forward, Ridi Shop plans to expand product lines beyond simple character merchandise to allow three-dimensional experiences of each title's universe and appeal. It will broaden its in-house planned products such as limited packages and collectible goods using Ridi's popular IP, and, by partnering with various external IP collaborators, strengthen synergy between content and products.
Bae Ki-sik, CEO of Ridi, said, "Ridi Shop is a new fandom space that goes beyond enjoying favorite titles, allowing fans to own them and encounter them again in everyday life," adding, "We will diversify fans' content experiences through various titles and linked products and strengthen our footing as a fandom platform."