Kakao Games said on the 24th that it has officially launched in Korea the new casual brain-training game "Today Do Hodoo," developed by Beluga, a startup specializing in cognitive function assessment and therapy.
"Today Do Hodoo" is the official name of the "Hodoo (working title)" project that Kakao Games and Beluga have been jointly researching. Beluga is a startup specializing in cognitive function assessment and digital therapy, composed of experts including a research team from Seoul National University College of Medicine, cognitive scientists, and neuroengineers, and is developing games based on neuroscience and cognitive psychology research.
In particular, "Today Do Hodoo" is structured to help users manage five key domains in a balanced way: ▲ memory ▲ attention (concentration) ▲ executive function ▲ language ability ▲ visuospatial ability. It applies intuitive gameplay and diverse content so that anyone, regardless of age or gender, can use it easily and consistently in daily life, allowing people of all ages interested in brain health management to enjoy it without burden.
Users train core cognitive functions by enjoying a variety of casual games every day and can continuously check their changes through growth records by domain. Each game content applies cognitive enhancement techniques whose effectiveness has been academically proven.
Kakao Games and Beluga signed a business agreement in 2023 and have been conducting joint research on functional games for the diagnosis, prevention, and management of dementia. Min Kyung-bok, a professor in the Department of Preventive Medicine at Seoul National University College of Medicine, participated as a co-researcher. Before "Today Do Hodoo," a paper verifying the effectiveness of cognitive function measurement in the dementia sign detection game "Brain OK," unveiled in Jun. 2024, was published in the medical journal Diagnostics.
"Today Do Hodoo" is available on Google Play and Apple's App Store.