DoubleU Games said on the 18th that "Knock Fever," a new artificial intelligence (AI)-based casual game from its subsidiary Faxigames, surpassed 670,000 cumulative installs about a month after its official launch.
"Knock Fever" is a physics-based puzzle game released in the global market on the 18th, featuring intuitive gameplay that aims a cannon at weak points in towers to strike and topple structures. The game is a new title developed by Faxigames' dedicated AI development team, "AI Lab," based on data analysis of the "Toppling" genre that has recently emerged in the North American casual game market. Toppling is a physics-based puzzle genre in which players hit stacked structures to knock them down.
AI Lab analyzes global market trends and user data to identify genres with high growth potential early, and operates an ultra-lean development system in which a small team develops games in a short period.
Faxigames is expanding its AI Lab-based new title pipeline with "Wiggle Escape," "Color Shooter," "Arrow Rescue," and now "Knock Fever." As of the end of July, the company services more than 100 games, and it already exceeded its annual goal of releasing about 50 new titles in the first half after setting it at the start of the year.
Faxigames is simultaneously pursuing a strategy of expanding its existing strength in the merge genre while quickly identifying and validating new genres that are rapidly emerging in the market. Based on early indicators and final performance data from past releases, it predicts the likelihood of success for new titles and concentrates marketing investment in those that meet certain criteria. The company noted that as AI-based development increases the number of new releases, data accumulates, creating a structure in which both development and investment efficiency improve.
A DoubleU Games official said, "'Knock Fever' is another case in which AI Lab quickly captured market trends and succeeded with a validated strategy," adding, "We will continue to work closely with Faxigames to consistently demonstrate the competitiveness of our AI-based development model and diversify our casual game pipeline."
Faxigames is a casual game developer based in Türkiye in which DoubleU Games acquired a 60% equity stake in March last year. After additional equity acquisitions, it currently holds a 73.33% stake. Faxigames posted revenue of 27.1 billion won in the second quarter of this year, up 126.3% from a year earlier. As of the end of July, cumulative global downloads of its games surpassed 61.5 million.