Samsung Electronics said on the 10th that strong interest in the Galaxy Z8 series continues, led by younger customers.
According to Samsung Electronics, until now the Galaxy Z Fold was widely seen as a device for middle-aged men who value a large screen and productivity, but with the Z Fold8, interest among people in their teens to 30s and among women is rising significantly.
This shift showed clearly in domestic preorders. On Samsung.com, people in their teens to 30s made up more than half of Z Fold8 buyers. In particular, Z Fold8 purchases by women in their teens to 30s more than doubled from the previous model. Samsung Electronics said, "Even younger women, who were not typically seen as core Fold customers before, are showing interest, and there is a change in the existing perception that 'the Fold is an old-man phone,'" adding, "The Z Fold8 retains the large screen, the Fold's key strength, while improving design, portability, and content experiences to broaden its customer base."
The expansion of the customer base appears to be influenced by changes in the product form factor (device form). While previous Folds focused on multitasking and work productivity using the large screen, the Fold8 improved portability and design, widening its use to content consumption and everyday smartphone use.
According to an analysis recently released by global market research firm Counterpoint Research, global preorders for the Galaxy Z8 series increased more than 30% from the previous model. In Korea, they rose 39%, and in Europe, 20%, respectively, from the previous model.