Naver Webtoon's Japanese service "Line Manga" said on the 5th that it will launch the animation streaming service "d Anime Store for Line Manga (dアニメストア for LINEマンガ)" in partnership with Japanese mobile carrier NTT Docomo.
"d Anime Store for Line Manga" is the first flat-rate animation streaming service offered on Line Manga. Users can watch more than 4,000 animation titles through a new "Anime" tab added inside the Line Manga app. Line Manga said it plans to increase the number of titles going forward.
"d Anime Store" is a subscription animation streaming service operated by NTT Docomo, with about 4 million members. Line Manga said, "By combining the animation content competitiveness of 'd Anime Store' with Line Manga's manga user base, we will provide a new content experience that lets users enjoy manga and animation together."
This collaboration is the first case in Japan of a manga platform offering animation content alongside it, building an environment where users who read webtoons can continue to enjoy animation without leaving the platform. It was carried out as part of Naver Webtoon's effort to expand webtoon and manga intellectual property (IP) experiences tailored to regional content consumption patterns.
In Japan, the company is strengthening the linkage between manga and animation through "d Anime Store for Line Manga," while in Korea it is enhancing short animation and other video content experiences through "Cuts," and globally through the "WATCH" tab.