LG Uplus said on the 5th that it will introduce Al.Daht Club, a dedicated benefits program for budget phone customers who activated through Al.Daht.
Al.Daht Club consists of the Basic Club, which anyone who activated through Al.Daht can use, and the Special Club for customers among those who activated through Al.Daht and have used the service for 12 months or longer. New benefits are offered every Wednesday so customers can regularly check and take part in the benefits.
The Basic Club offers a variety of benefits in dining, culture, subscriptions, and daily life, and the Special Club will provide additional benefits and first-come, first-served entry benefits to raise customer satisfaction.
In particular, benefits are built around brands that customers frequently use in everyday life to raise perceived value. Basic Club members can receive a 20% off coupon for wavve and a 10% discount at Lotte Rent-a-Car. They can also receive subscription discounts for TVING and Disney+, and discount coupons for E-MART 24.
The Special Club is offered to Al.Daht members who have used a Uplus-network budget phone for 12 months or longer. Eligible Special Club customers will receive first-come, first-served entry benefits for Asung Daiso Co. Little Shot PDRN Essence. Additional benefits, including Google AI subscription discounts and CGV combo discount coupons, have also been prepared to boost satisfaction among long-term customers.
Park Dae-yong, head of LG Uplus MVNO business, said, "Al.Daht Club is a program created not only to provide benefits to customers but also to continue communicating with customers after they sign up and expand customer experience," and added, "We will continue to expand the customer benefits ecosystem with budget phone operators, and through Al.Daht support a variety of customer benefits and services that small and mid-sized budget phone operators find difficult to offer individually."