The three mobile carriers said on the 4th they have wrapped up preorders for the Galaxy Z8 series and will begin activations.
SK Telecom said, "The share of customers in their 20s to 40s increased about 10 percentage points from the previous model to account for 65% of the total, showing a marked influx of younger users," and noted, "More than half of all preorder customers chose the Z Fold 8, successfully establishing the drastically changed mix of foldables as the mainstream in premium smartphones." It also said, "The share of customers who switched from a regular smartphone to a foldable rose by 10 percentage points from the previous model," adding, "Among preorder customers, 62% were using regular smartphones, not foldables."
SK Telecom will give 10,000 won in Naver Pay points to all customers who sign up for a Netflix plan with the Z8 series and complete Netflix account consolidation by the 31st of this month. It will also run an event through the 31st, drawing 3,055 winners to receive prizes tied to popular Netflix original series.
KT said, "The Z Fold 8, which uses a passport-sized form factor, accounted for more than half of all reservations and ranked No. 1 in preference among the three models," adding, "Preorders for the Z8 series increased significantly from the previous model."
KT revamped its Choice Double plan, which bundles online video services (OTT), video streaming, and device benefits, to coincide with the launch of the Z8 series. To the existing Choice Double plan, it added: "Choice Double YouTube Premium + Netflix," which lets users enjoy YouTube Premium Lite and Netflix Standard with ads at the same time; "Choice Double YouTube Premium + Device," which offers devices such as Galaxy Buds 4 and Galaxy Watch at discounted prices along with YouTube Premium Lite; and "Choice Double Device," which offers discounts on second devices and home appliances such as TVs and vacuum cleaners.
LG Uplus said, "Among all reservation customers, 67.4% chose the Z Fold 8," adding, "The Z Fold 8 Ultra and Z Flip 8 recorded 17.1% and 15.5%, respectively." LG Uplus added that color preferences for the Z8 series differed clearly by model. For the Z Fold 8, cream was the top choice at 37.9%, followed by graphite (31.5%) and lavender (30.6%). For the Z Fold 8 Ultra, violet shadow recorded 42.9%, the highest preference. For the Z Flip 8, pink accounted for 50.5%.
LG Uplus said, "We are easing customers' device purchase burden through a variety of purchase support programs, such as online-only discount coupons, interest-free installments, and additional trade-in compensation."