Samsung Electronics said on the 4th that the Galaxy Z8 series logged 1.44 million domestic preorders, setting a new record for Galaxy smartphone preorders.
Preorders for the Galaxy Z8 series ran for seven days from on the 28th to on the 3rd. About 140 units were sold per minute during the preorder period, with a total of 1.44 million units sold.
The previous record for the most Galaxy smartphone preorders was 1.38 million units for the Galaxy Note10 in Aug. 2019. The most preorders for the Galaxy S series were 1.35 million units for the Galaxy S26 series in 2026. The most preorders for the Galaxy Z series were 1.04 million units for the Galaxy Z7 series last year.
During the preorder period, Z Fold8 accounted for roughly 70% of sales, indicating strong consumer preference for the new foldable form factor (device format).
By color, for Z Fold8, cream and graphite were most preferred, and for Z Fold8 Ultra, graphite and violet shadow were most preferred. Z Flip8 was most popular in pink and cream, and the Samsung.com and Samsung Gangnam exclusive colors pistachio and mint were highly favored.
Samsung Electronics cited strong interest from people in their 10s and 30s, a strategy to attract women customers through design competitiveness, and differentiated preorder benefits as drivers of the Galaxy Z8 series' popularity. Among preorder customers who bought on Samsung.com, those in their 10s and 30s made up about half, with demand from younger consumers powering sales. Samsung Electronics said, "Centered on Z Fold8, which is optimized for immersive consumption of content such as short-form, webtoons, games, and e-books that younger generations mainly consume, Z Fold8 Ultra, optimized for a large screen and multitasking, and Z Flip8, which maximizes portability, are also gaining popularity."
The share of women customers increased significantly. The number of women in their 10s and 30s who bought Z Fold8 and Z Fold8 Ultra on Samsung.com more than doubled from the previous model. The new 4:3 screen ratio and polished design of Z Fold8 drew attention, apparently attracting interest from women consumers.
During this preorder period, 1 out of 2 customers who bought an unlocked model on Samsung.com joined the "New Galaxy artificial intelligence (AI) subscription club."
Preorder customers can begin activating their devices in stages starting today.