SOOP logo. /Courtesy of SOOP

SOOP said in a filing on the 31st that on a consolidation basis, operating profit for the second quarter this year was 12.6 billion won, down 57.9% from the same period last year, based on preliminary figures.

Revenue was 103.8 billion won, down 11.2% from a year earlier. Net profit was 8.7 billion won, down 61.1%.

In the first half of 2026, revenue was 209.9 billion won and operating profit was 33.9 billion won.

SOOP said it focused in the second quarter on building a platform environment that connects streamers and users around content. It also noted that it expanded touchpoints for communication by linking tournaments, original content, and offline events in key areas, and strengthened ecosystem support.

SOOP plans to focus in the second half on increasing new inflows and boosting activity among existing users. To that end, it is preparing a system in which existing streamers directly discover and nurture new streamers, and a "performance certification system" based on activity and achievements.

On the service side, it will push a UI/UX revamp so users can use the service easily and conveniently while gaining new content experiences. It will also enhance features such as artificial intelligence (AI)-based personalized recommendations and subtitle and chat translation to improve user convenience and lower language barriers for global users.

SOOP also plans to launch an integrated marketing consulting brand to diversify revenue. The plan is to respond to the market with an integrated brand while maintaining each company's expertise, thereby increasing business competitiveness and expanding the scale of platform advertising.

※ This article has been translated by AI. Share your feedback here.