People in their teens to 30s accounted for more than half of preorders for Samsung Electronics' new foldable phones, the Galaxy Z Fold8 Ultra, Fold8 and Flip8.
Samsung Electronics said on the 31st that people in their teens to 30s made up more than 50% of customers who preordered the Galaxy Z Fold8 Ultra, Fold8 and Flip8 on Samsung.com since on the 28th. Preorders run through Sept. 3.
The model most reserved by people in their teens to 30s was the Galaxy Z Fold8, a new passport-shaped form factor. They most often chose the cream color, and also showed high preference for pistachio, a Samsung.com-exclusive color, and lavender, a signature color.
For the Fold8 Ultra, graphite and Green Shadow, a Samsung.com-exclusive color, are popular, and for the Flip8, Samsung.com-exclusive mint, along with cream and pink, are popular.
The company cited expanded storage benefits and easier device switching as reasons for the strong interest among people in their teens to 30s. During the preorder period, Samsung Electronics offers a "Double Storage" benefit that upgrades a 256GB purchase to 512GB at no extra cost. Customers who buy the 512GB model of the Fold8 Ultra or Fold8 can get the 1TB model by paying an additional 310,700 won.