Samsung Electronics said on the 30th in its second-quarter earnings conference call that "due to a memory shortage, overall smartphone sales increased on the back of premium sales even though the share of highly price-sensitive products declined," but also noted that "business profit turned to a decrease due to rising component costs."
It added that "in the second half, smartphone market demand will continue to slow, and annual shipments will decline overall."
Samsung Electronics explained that to break through this, "we will boost sales of top-tier models such as the Galaxy S26 Ultra and Z Fold8 Ultra to drive revenue and profit with a focus on premium form factors."
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