Samsung Electronics is reviewing additional monetization plans for device services, including Galaxy smartphones. The company said it will leverage the existing Galaxy user base while focusing on methods that do not damage the user experience.
Samsung Electronics said at its second-quarter earnings conference call on the 30th, "We recognize the need for additional monetization in the device services institutional sector," and "We are reviewing various ways to generate revenue by leveraging our global installed base."
The company said it would prioritize providing users with tangible value by using artificial intelligence (AI), rather than expanding ads or paid services in the short term.
Samsung Electronics said, "Rather than simply aiming for short-term revenue generation, we need to provide practical convenience, such as hyper-personalized experiences tailored to each user's situation and context," adding, "We are focusing on ways to deliver premium value that do not harm the user experience."
It added, "We plan to flesh this out in stages, considering service completeness and the acceptance level of global customers."