Kakao Entertainment said on the 28th that it will release products made in collaboration between its flagship intellectual property (IP) Solo Leveling and the Samsung Lions professional baseball team.
The collaboration products will be sold sequentially at the Samsung Lions Authentic Shop. The first batch—including blue and black uniforms, caps, a marking kit, and a cheering muffler—goes on sale starting today, and raincoats, keycap keyrings, and mini cheering sticks will be additionally unveiled on the 4th of next month.
Solo Leveling tells the story of Sung Jin-woo, the protagonist once called humanity's weakest, who keeps growing and becomes the strongest hunter. According to Kakao Entertainment, it is known to have set the record for the most views on a single IP basis, combining the webtoon and web novel.
The slogan for this collaboration is "ARISE, LIONS." It connects "Arise," the command Sung Jin-woo uses to summon shadow soldiers in Solo Leveling, with the growth of Samsung Lions players. The emblem was also created around "SL," a set of letters common to the English names of Samsung Lions and Solo Leveling. The company said it used an artwork motif of a lion's mane symbolizing the Samsung Lions and the flame image of Sung Jin-woo in the work.
The black uniform uses "Aura Purple," expressing Sung Jin-woo's awakening in the work. The uniform patch features an artwork overlaying a lion's fierce gaze with Sung Jin-woo's eyes.
Chugong, the original author of Solo Leveling, said of this collaboration, "There have been many moments this year that made fans' hearts race," and added, "I will cheer for the young squad, who are spending a hotter summer than anyone else as they carry out their own quests. I hope the beads of sweat silently shed in the shadows will finally break through their limits and awaken before the fans' eyes."