AXZ, which operates the Daum portal service, said it will change its corporate name to Daum.
AXZ said it approved changing its name to Daum at an extraordinary shareholders meeting on the 20th.
AXZ said, "The name change aligns the brands of the company and its flagship service to clarify corporate identity and strengthen communication with Daum portal users and partners."
Daum plans to roll out new artificial intelligence (AI)-based features and services in stages while preserving the familiar service experience and brand asset for users.
Daum will use the name change as an opportunity to revamp its corporations website and official channels, and to build a next-generation portal by combining AI technology with the service capabilities it has accumulated in search, content and community.
It will go beyond keyword-centric search to bolster AI search that comprehensively understands users' questions and contexts, and in news and content it will upgrade personalization and summarization features so users can more easily find trustworthy information. It also plans to keep strengthening the competitiveness of community and creator ecosystems such as Cafes and Tistory.
Daum CEO Lee Geon-soo said, "While inheriting the trust and values Daum has built over more than 30 years, we will combine AI technology to leap forward as corporations leading the new internet and AI era."
On May, AI corporations Upstage acquired all of AXZ equity from Kakao, becoming the new owner of Daum.