OpenAI said on the 22nd that it will roll out its first brand advertisement in Korea for its artificial intelligence (AI) chatbot, ChatGPT.
The ad campaign will launch today across various media, including TV; large outdoor billboards in major Seoul areas such as Samseong-dong, Gangnam and Gwanghwamun; and platforms like YouTube and Netflix. It is the first ChatGPT brand campaign that OpenAI planned and produced specifically for the Korean market.
The campaign's theme is "For all of it, ChatGPT." It conveys that from simple questions for work or study to life's important moments that require multiple choices and preparations, such as moving, ChatGPT helps people accomplish what they want more easily.
The first ad, "Help me find my new home," tells the story of a couple preparing to move and getting used to a new neighborhood. The ad was directed by Korean Canadian film director Anthony Shim.
Starting with this moving-themed spot, OpenAI plans to sequentially release follow-up campaigns that show how ChatGPT can provide practical help in various everyday moments, including marriage.