Adobe unveiled a solution in generative artificial intelligence (AI) search services that can boost the competitiveness of corporations' brands.
Adobe said on the 22nd that it unveiled the generative engine optimization (GEO) solution "Adobe Brand Visibility."
Adobe Brand Visibility is a solution that combines Adobe's "LLM Optimizer" with Semrush's AI search optimization features. By analyzing about 300 million real AI search prompts, it shows in which questions corporations are exposed more than competitors or are falling behind.
Corporations can combine this with customer data secured from their own channels to understand, across ChatGPT, Google AI mode, Microsoft Copilot, and Perplexity AI, the frequency of mentions of their brand, user reach, share of mentions versus competitors, and content gaps.
The solution also integrates with Adobe Analytics. Corporations can analyze, in a single workflow, how efforts to increase AI search exposure affect bookings, sales pipelines, and revenue.
Adobe Brand Visibility is offered as part of "Adobe CX Enterprise," which supports corporations' customer acquisition, engagement, conversion, and retention with AI agents.
Anil Chakravarthy, president of Adobe's customer experience orchestration business unit, said, "In a world where customers interact with AI tools before visiting a corporation's website, visibility matters more than ever," and added, "Adobe Brand Visibility provides a comprehensive solution that helps corporations expand their influence across diverse AI environments."