This year's global market for artificial intelligence (AI) models and platforms is expected to reach $64 billion (about 94.7 trillion won), up 63.4% from a year earlier.
On the 21st, market research firm Gartner projected that this year's global end-user expenditure on AI models and platforms will reach $64 billion. That is a 63.4% increase from last year's $39 billion. Of this, expenditure related to Generative AI models is expected to rise 117%, while expenditure on AI platforms is forecast to grow 36.9%.
Arunasri Chepurni, senior research analyst at Gartner, said, "As corporations scrutinize AI budgets, they are prioritizing utilization efficiency, expense control, and measurable outcomes," adding, "Accordingly, AI budgets are shifting to vendors that can demonstrate clear value across expense, latency, performance, and reliability."
Accordingly, Gartner analyzed that vendors integrating evaluation, expense transparency, and usage-tracking capabilities into customer workflows to make AI use easy to manage and optimize will be well positioned. It also predicted that, buoyed by this trend, the market for domain-specific language models (DSLM) and specialized Generative AI models will grow 210% this year.
Chepurni said, "In the long term, vendors that help corporations manage where and how to use AI across their businesses will benefit the most," adding, "As more models enter the market and usage-based pricing becomes harder to predict, corporations will look for platforms that help them choose the right tools, check performance, apply policies, and control expense."