TikTok said on the 14th that as content creation and consumption using artificial intelligence (AI) becomes routine, it will expand support so users can use AI-generated content safely and responsibly.
The measures will focus on expanding AI literacy education; strengthening transparency technologies for AI content and industry collaboration; and advancing responses to AI-generated spam content.
To strengthen AI literacy, TikTok worked with the National Association for Media Literacy Education (NAMLE) and Generative AI expert Henry Ajder to produce a guide on proper use of AI tools and Generative AI content. The company will also introduce a new in-app hub that, when users search for AI-related terms, guides them on how to identify Generative AI content.
It is also running an AI literacy program in partnership with the digital safety coalition "NoFilter" and the education charity "Raspberry Pi Foundation." According to the company, since it began in Nov. 2025, the program has accumulated 200 million views, and TikTok has invested more than $4 million to date.
It will also expand technology that can verify the provenance of AI content. TikTok adopted C2PA technology in 2024, the first in the industry, and recently joined the C2PA steering committee. C2PA is a global standard technology for verifying the origin of AI-generated content. TikTok said it has labeled whether content was AI-generated on more than 3 billion videos to date using C2PA certification, creator labeling, and invisible watermarking.
It will also strengthen responses to spam content abusing AI. In the first quarter of this year, TikTok deleted more than 86 million fake accounts, and going forward it plans to advance its systems to more effectively detect accounts that mass-post AI-generated spam content in sensitive areas such as politics and current affairs, finance, and healthcare.
Tom C. Varghese, TikTok's public policy AI lead, said, "TikTok believes users should be able to understand enough context as they experience AI and manage their own experiences," adding, "We will continue to invest so users can distinguish AI-generated content, understand the production process, and use related tools creatively and responsibly."