Samsung Electronics said on the 14th that it won a total of eight awards in the design concept institutional sector of the Red Dot Design Award 2026, including two Best of the Best top prizes.
The Red Dot Design Award is a prize established in 1955 by the Design Center North Rhine-Westphalia in Germany and is presented in three institutional sectors: product design, design concept, and brand and communication.
Samsung Electronics won the top prize for the "advanced concept design for home appliance consumables" and the kids robot "Drimo and Minimo." It was highly rated for understanding users' situations and preferences based on artificial intelligence (AI) and presenting future lifestyles.
The advanced concept design for home appliance consumables is characterized by being designed to distinguish management and disposal methods by the color of parts. Semi-permanent parts are marked in gray, recyclable products in green, and general waste in brown. This concept won the gold at the iF Design Award 2026 and the gold at the IDEA Design Award 2024, followed by the top Red Dot prize.
Drimo and Minimo is a kids robot concept that provides a personalized experience tailored to a child's interests and stage of development. The home robot main unit Drimo works in tandem with the portable device Minimo so that the child can continue to interact with a Generative AI character.
Six AI-powered design concepts won main awards. ▲ "AI Beauty Mirror," which scans the face to analyze skin condition ▲ "Panorama UX," which adjusts screen composition according to the user ▲ "AI Kitchen," which supports meal recommendations and ingredient management, cooking, and cleaning ▲ "Spatial Tab," a glasses-free three-dimensional (3D) interactive platform ▲ "Fuko," an AI home companion that interacts with users through spatial projection ▲ "Fluid AI Design System," which combines an AI agent with a generative user interface (UI), were included.
Mauro Porcini, chief design officer (CDO) and president of the DX (finished goods) institutional sector at Samsung Electronics, said, "The more technology advances, the more important it is to understand people deeply," adding, "We will continue to create more natural and meaningful experiences based on expressive design that reflects individual diversity."