Samsung Electronics will launch a musical content service through Samsung TV Plus, its ad-supported free streaming service (FAST). The strategy is to expand performance content to the TV platform while incorporating TV's differentiated technology to deliver a new viewing experience.
Samsung Electronics said on the 9th that it has created a dedicated channel on Samsung TV Plus to showcase musical content and will release representative Korean musical productions sequentially each month.
The first screening is the Korea original production of the musical "Maybe Happy Ending," which won six Tony Awards. The production will premiere at 7 p.m. on the 12th through STN (Samsung TV Network), Samsung TV Plus's in-house channel, and will air every Sunday at 7 p.m. through the 16th of next month.
Samsung Electronics plans to roll out major musical productions in succession afterward. On Aug. 15, Liberation Day, it will air "Hero," which covers independence fighter An Jung-geun's Harbin operation, and on Sept. 27, during the Chuseok holiday, it will air "Crash Landing on You."
Samsung Electronics' video and audio technologies are also applied to this service. The "Multi-Cam" feature provides the stage from four viewpoints simultaneously, allowing viewers to select and watch the screen they want. It lets viewers focus on specific actors or scenes, offering a viewing experience distinct from conventional theatergoing, where audiences must face one direction from their seats.
It also supports the spatial audio technology "Eclipsa Audio." Based on the IAMF (Immersive Audio Model and Formats) standard, this technology delivers actors' lines and songs more clearly and renders the venue's on-site ambience—such as audience cheers—in three dimensions.
Lee Gwi-ho, vice president of the Visual Display Business at Samsung Electronics, said, "Through Samsung TV Plus, we brought the emotion of the theater into the living room and made it possible for audiences to enjoy performances the way they want," adding, "We will continue to expand differentiated content experiences."