Samsung Electronics headquarters in Seocho-gu, Seoul./Courtesy of Yonhap News

Samsung Electronics is developing an accelerator for artificial intelligence (AI) PCs called "GAIA."

On the 10th, according to the industry, Samsung Electronics DS (semiconductors) institutional sector's System LSI Business Division is developing GAIA with the goal of mass production next year. It is currently supplying prototypes to major PC makers, including China's Lenovo and U.S. HP, to verify performance.

GAIA is a product based on the 4-nanometer (nm) process and, unlike a central processing unit (CPU) or graphics processing unit (GPU), is designed to handle Generative AI computation centered on a Neural Processing Unit (NPU). It is also pursuing interoperation with processing-in-memory (PIM), which computes stored information.

Samsung Electronics developed an Exynos AP for PCs and applied it to the Samsung Chromebook in 2012, but shut down the business in two years. AI PCs are emerging as the next battleground in the semiconductor market after data centers. Nvidia, Qualcomm and Huawei have entered this market.

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