Samsung Electronics said on the 8th that it will hold "Galaxy Unpacked 2026" in London at 10 p.m. on the 22nd this month, Korea time. Roh Tae-Moon, head of the DX division (president) at Samsung Electronics, said in an op-ed published on the company newsroom ahead of the new product launch event, "The question that opens the next era is no longer 'who has the smartest artificial intelligence (AI).' It is who understands people best and turns that understanding into a trustworthy experience."
Roh noted that AI is entering an era of agents that act on behalf of users, rather than merely answering questions. Roh emphasized that where, how, and in whose hands to place this intelligence comes not from superior intelligence, but from a deeper understanding of people. Roh said, "The best experience comes not from the smartest model, but from the device that knows the user best," adding, "In the history of technology, decisive change began not with the most powerful invention but at the point where it touched everyday life." He said that the touchpoints Samsung has built over a long time—mobile, tablets, watches, and TV home, followed by foldables and smart glasses (AI glasses)—will more fully depict an individual's daily life.
Roh cited openness and trust as the core principles of the Samsung Electronics AI ecosystem. While pursuing an open strategy that connects numerous devices and partners into a single experience through the SmartThings app, he said the company will also take responsibility to ensure that as more intelligence and services enter a person's daily life, everything remains safe and works in the way the user wants.
He mentioned the role of the security platform "Samsung Knox," which safely protects connections between devices, and the "Personal Data Engine," which makes AI unique to an individual without sending personal data outside. Roh said, "As AI becomes more personal and proactive, trust becomes the foundation of everything," adding, "The most personal data stays on the device, and within it, the Personal Data Engine makes AI unique to that person without sending data out."
Roh also hinted at launching a new form factor at this Unpacked. He said, "The more AI helps us in more personal, proactive, and numerous ways, the more a screen that folds and unfolds flexibly broadens that potential," adding, "That is why foldables are special—they fit in your hand when folded and become a broader stage when unfolded." It signaled the launch of the "Z Wild Fold," a passport-shaped device with a 4:3 ratio.
The "Galaxy Watch 9" series and the company's first glasses-type device, "AI Glass," are also set to be unveiled at this Unpacked. Roh said, "One of the areas where AI-driven change feels most meaningful is health," adding, "The small daily moments of sleeping well, recovering, and checking your body add up to a life. Devices that are always by your side, like a watch on your wrist, can quietly read those signals and help lead to a better day."