As the global TV market entered a temporary correction phase in May, Samsung Electronics kept its No. 1 global spot despite a decline in shipments.
According to market research firm Counterpoint Research on the 8th, global TV shipments in May fell 2% from a year earlier. Counterpoint said the market caught its breath after demand concentrated in the first quarter and April due to the World Cup effect.
By region, Western Europe grew 13% from a year earlier, maintaining solid demand. Following a 48% surge on Apr. in it kept its upward momentum. Eastern Europe, which includes World Cup finals qualifiers such as the Czech Republic, Croatia, and Türkiye, saw shipments rise 20%, outpacing Western Europe in growth.
By contrast, China's market saw shipments fall 12% as the end of the subsidies policy and failure to qualify for the World Cup finals combined to dampen demand. As a result, it posted double-digit declines for four consecutive months.
Samsung Electronics saw North American shipments drop 24%, pushing overall shipments down 12% year over year, but it kept the No. 1 spot in the global TV market. China's TCL climbed to No. 2 as shipments rose 16% on strong sales in the Middle East and Africa. Hisense ranked third with shipments down 4%.
For January through May this year, Samsung Electronics led the cumulative global TV market share at 16%, followed by TCL at 13%. The gap between the two companies was 3 percentage points.