Samsung Electronics Service was selected No. 1 in the electronic products after-sales service (AS) institutional sector in the National Customer Satisfaction Index (NCSI) survey. It has ranked No. 1 for three straight years since 2024, when the electronic products AS institutional sector was created.
The National Customer Satisfaction Index is a customer satisfaction survey led by the Korea Productivity Center. Based on evaluations from customers who actually experienced the service, it selects the No. 1 corporations in each institutional sector. Samsung Electronics Service received top marks in this year's survey for service satisfaction, expected level and more.
Samsung Electronics Service has also topped major service quality evaluations this year. In Feb., it was selected No. 1 in the service center institutional sector of "Korea's Most Respected Corporations," and in June, it received the grand prize in the home appliance AS institutional sector at the "National Service Awards." In the "Korea Service Quality Index (KS-SQI)" survey announced on the 2nd, it swept all three institutional sectors of home appliances, mobile phones and computers AS.
The company views engineers' technical capabilities as a core element of service quality and runs related programs. In 1986, it introduced the industry's first "Service Technology Competition," and since 2019 it has operated the "CS Master" program to select top talents in customer satisfaction.
It also operates the "Engineer Technical Qualification Evaluation" program. This program was certified under the "corporations qualification government recognition system" by the Human Resources Development Service of Korea (HRD Korea) under the Ministry of Employment and Labor (MOEL). Engineers whose technical capabilities are recognized are selected as "TM (Technical Master)." Only 34 people nationwide hold the qualification, accounting for 0.3% of all engineers.
It has also introduced an AI-based diagnostic system. To check the condition of home appliances more quickly, Samsung Electronics Service is using the HASS (Home Appliance Smart Service) smart diagnostic program.
It is also continuing social contribution activities. Based on employees' technical capabilities, Samsung Electronics Service carries out talent-sharing activities such as free inspections of home appliances at nonprofit welfare facilities.
Chief Executive Kim Young-ho (executive vice president) of Samsung Electronics Service said, "We sincerely thank our customers for selecting us No. 1 in the National Customer Satisfaction Index for electronic products AS," adding, "We will continue to pursue innovation for customer satisfaction."