Kakao will work with the Korea Meteorological Administration to spread hazardous weather information, including heat waves, and support vulnerable groups. As extreme weather events become more frequent due to climate change, the aim is to quickly deliver response information through digital platforms that people in Korea use in daily life.
Kakao said on the 5th that it signed a "business agreement for spreading information on hazardous weather and supporting vulnerable groups" with the Korea Meteorological Administration at the agency's Seoul office on the 3rd. The signing ceremony was attended by Administrator Lee Mi-seon of the Korea Meteorological Administration and Kwon Dae-yeol, head of sustainability management at Kakao.
Under the agreement, Kakao will use its KakaoTalk channel, Kakao Bizboard, and its social contribution platform Kakao Together Value to publicize hazardous weather information and connect social support. First, it plans to provide guidance via the KakaoTalk channel and Bizboard on the first change in 18 years to the heat wave advisory system, the advisory criteria, and response guidelines for different heat wave situations. The goal is to help users easily understand the revised system and respond quickly when an actual heat wave occurs.
Fundraising for groups vulnerable to heat waves will also take place. On Kakao Together Value, a campaign will be run with the Babsang Community Welfare Foundation to support neighbors vulnerable to heat. The donations will be used to provide items for the health and safety of vulnerable groups suffering from the heat.
With this collaboration as a starting point, Kakao will also review ways to link various weather information, including not only heat waves but also cold waves and earthquakes, with its platforms. Korea Meteorological Administration Administrator Lee Mi-seon said, "We expect that, through collaboration with Kakao, hazardous weather information will be delivered to the public more quickly and accurately." Kwon Dae-yeol said, "We will contribute to solving social problems based on our public role and social responsibility."