Caliverse (CALIVERSE), a subsidiary of Lotte Innovate, said on the 3rd it will expand its immersive commerce business through immersive commerce that combines artificial intelligence (AI) and Digital Twin technology.
The service was carried out through collaboration with LotteON and Lotte Himart, affiliates of Lotte Group. A product search, tryout, consultation, and purchase environment similar to an offline store was implemented online through AI and 3D technology.
Immersive commerce is a next-generation shopping method that combines AI, Digital Twin, and virtual space technologies to help consumers examine products in three dimensions and receive customized guidance. It moves the product trial and in-store consultation experiences—difficult to realize in online shopping—into a virtual environment to assist consumer purchase decisions.
The service is available on PC and laptops as well as mobile and tablet environments. Offered on the web, it enables a virtual shopping experience without installing a separate app through LotteON's AI styling shop and Lotte Himart's "PLUX NEO Studio."
The AI styling shop in collaboration with LotteON provides AI-based virtual try-on and styling features. Caliverse combined technology that naturally dresses garments on avatars based on human body proportions with AI-based clothing simulation to address the limits of online apparel shopping.
Customers can mix and match tops and bottoms from Lotte GFR's "Sporty&Rich" brand apparel. Through 3D simulations that realistically render fabric texture, wrinkles, drape, and length, they can intuitively check a fit and silhouette similar to actual wear, and after browsing various coordinated items in the brand zone, they can link directly to the product detail and purchase pages.
With Lotte Himart, it operates the "PLUX NEO Studio" virtual shopping store. Using a Digital Twin, it implemented the exterior and internal structure of products, allowing consumers to compare and examine products in three dimensions.
An AI consultation advisor also provides real-time guidance on product features, key functions, usage, and considerations when purchasing. Similar to listening to a staff explanation in an offline store, consumers can receive online consultations from product exploration to consultation and purchase.
Starting with this collaboration, Caliverse plans to expand its application scope to various industries, including fashion, home appliances, living, beauty, entertainment, and education. It will continue to enhance functions such as advancing the AI styling shop that applies customer body types, AI personalized product recommendations, and AI panorama-based virtual store construction.
A Caliverse official said, "This service was planned to address the limitations of online shopping and provide customers with a differentiated shopping experience by using AI and Digital Twin technology," and added, "Through collaboration with Lotte Group affiliates, we will continue to expand the scope of our AI and 3D capabilities and advance next-generation immersive commerce capabilities to support AX transitions across various industries."