Netmarble said on the 3rd that it is taking artificial intelligence (AI) as a next-generation growth engine and strengthening AI capabilities optimized for the game industry. As part of that, it is continuously expanding related research units and the scope of service applications.
Netmarble has advanced its existing AI organization around the AI Strategy Office to proactively respond to changes in AI technology and recently recruited AI expert Kim Jae-il as head of the AI Strategy Office (director).
Kim, based on expertise in large language models (LLM) and AI agents, is leading research and development (R&D) strategy for AI, innovation in game development productivity, and the advancement of AI-based services. The AI Strategy Office consists of the AI Platform Development Team, AI Media Development Team, and AI Agent Development Team. The organization is in charge of technology development and service application from Generative AI and AI agents to game AI.
Netmarble has set "practical AI" that can be applied to real services as a key direction and is focusing on generating results through AI across the entire process of game development and operations.
A representative example is the "AI anomaly detection system" applied to major games that Netmarble is servicing, including "RF Online Next," "Vampir," and "Sol: Enchant." The system is a technology that analyzes game log data based on Deep Learning to detect abnormal play patterns and anomalous behavior in real time. Netmarble is supporting the establishment of a stable operating environment for games through this technology. A Netmarble official said, "We plan to continue expanding the scope of AI technology application across new projects."
Netmarble is also accelerating the establishment of an AI agent–based work environment. The goal is to build a platform where all employees can directly create and use AI agents suited to their work purposes, realizing a "one person, one AI agent" environment. To this end, Netmarble is researching and developing various work AI agents, including a code agent, a quality assurance (QA) automation agent, and a report-writing agent.
A company official said, "We are gradually building a work environment in which AI performs repetitive tasks and members focus on high value-added work such as planning and decision-making."