Samsung Electronics Service said on the 2nd that it ranked No. 1 across all institutional sectors of after-sales service (AS) for home appliances, mobile phones and computers in the 2026 Korea Service Quality Index (KS-SQI) survey.
The Korea Service Quality Index is a service quality evaluation indicator overseen by the Korean Standards Association. Based on evaluations by customers who actually used the service, it comprehensively assesses service expertise, user convenience and social value, and selects the No. 1 corporations by institutional sector.
Samsung Electronics Service was selected No. 1 for the 25th consecutive year, a first in the electronics AS industry. By institutional sector, it recorded No. 1 for computer AS for 25 consecutive years and mobile phone AS for 23 consecutive years. In the home appliance AS institutional sector as well, it took No. 1 a total of 22 times, continuing the record for the most awards ever. Samsung Electronics Service won the grand prize in the home appliance AS institutional sector at the National Service Awards on the 24th of last month, and also took No. 1 across all institutional sectors of electronics AS in this survey.
Samsung Electronics Service is strengthening service innovation using artificial intelligence (AI) technology. For the first time in the electronics AS industry, it introduced remote consultation services for information technology (IT) products such as computers, laptops and printers, and then expanded the scope to smartphones and home appliances. Customers can have their product status checked without an engineer visit.
It is also operating a "home appliance remote diagnosis (HRM)" service that analyzes the status of home appliances consolidated to SmartThings with AI. This service analyzes customer inquiries and product status and guides users to appropriate measures. It is also using an AI-based data analysis system in service operations. After identifying nationwide service conditions in real time, it assigns suitable engineers by considering regional and product characteristics and types of repairs.
In mobile phone AS, the service center reservation service has been expanded nationwide. Customers can book their preferred time from Monday to Saturday morning to reduce wait times and receive product checks.
For island and mountainous regions where access to service centers is difficult, vehicles equipped with mobile phone inspection equipment are being dispatched. In remote island areas, engineers take a boat to provide on-site home appliance services. When disasters such as wildfires or flood damage occur, a special service team is dispatched to support product inspection and repair services.
Chief Executive Officer Kim Young-ho (executive vice president) of Samsung Electronics Service said, "Thank you for being selected No. 1 across all institutional sectors of AS for home appliances, mobile phones and computers in the Korea Service Quality Index," adding, "We will continue to do our best so that Samsung Electronics products can be used conveniently anytime, anywhere."