Game engine corporations Unity said it released "Unity IAP 5.4." The update adds direct-to-consumer (D2C) commerce to the existing in-app purchase SDK.
Developers can use Unity IAP 5.4 to create a Unity-hosted branded web shop without separate engineering work. The web shop automatically syncs with the game catalog, enabling a D2C sales channel within the existing Unity workflow. The Unity-hosted web shop is provided with no additional fees.
Unity IAP 5.4 provides payments that do not go through native stores by supporting integration with third-party payment providers such as Stripe and Coda. Because payment providers handle everything from payment processing to compliance and fraud detection, it helps developers focus on making games. Unity IAP handles the integration, reducing the burden on developers of managing multiple SDKs individually.
Unity IAP 5.4 also connects native stores and D2C web shops based on a single unified catalog. Through this, developers can manage pricing policies and local currency settings consistently, and view player expenditure and lifetime value (LTV) from a cross-platform perspective.
The company said that, going forward, transaction data will be directly integrated into Unity Vector and used to refine user acquisition strategies and monetization.