Zoom has fleshed out a strategy to move beyond its core video conferencing service to an artificial intelligence (AI) work platform that supports on-the-job tasks. The idea is to link what is said in meetings to work areas such as reports and presentation materials, video production, and customer service automation.
Kim Chae-gon, head of the Zoom Korea office, said at a briefing on the 30th themed "Zoom that consolidates conversations into action and results" that "the area Zoom does best is real-time voice and video processing," and presented a "System of Action" strategy to understand the context of conversations between people and consolidate them into actual work.
Zoom pointed to Zoom Mate, released earlier this month, and the AI Productivity Suite as the products that realize this strategy. Zoom Mate is an agentic AI work platform that searches for information and coordinates follow-up tasks based on meetings and corporations data. The AI Productivity Suite is a set of productivity tools consisting of Zoom Canvas, Zoom Slides, Zoom Sheets, and Zoom Paper, supporting spreadsheets and the creation of documents and reports.
At the briefing, a use case assuming an actual workflow was demonstrated. During the meeting, AI automatically recorded the conversation, and it expanded and organized brief user memos to fit the meeting context. After the meeting, users could revisit meeting notes, summaries, and related materials from the calendar.
When asked to create a five-slide presentation from the meeting content, a draft deck was generated through Zoom Slides. Converting a specific slide into a table format or adding action items was also done simply by conversing with AI.
Oh In-ho, head of solutions engineering for Southeast Asia and Korea at Zoom, explained, "The key is not arbitrarily pulling materials from the internet, but organizing unstructured meeting content to produce outcomes."
It is also possible to produce a presentation video based on the meeting content. The method generates a presentation video by applying the user's avatar and voice. The demo video looked as if the presenter were speaking in a real Zoom meeting. The company said it can be converted into multiple languages, including Korean, reducing the need for separate translation or recording.
Meanwhile, Zoom said it is aiming for double-digit growth in its domestic business this year. To that end, it said it is focusing on expanding the cloud-based phone solution "Zoom Phone" and the omnichannel customer experience (CX) solution "Zoom Contact Center," which integrates voice, video, chat, email, and social media channels.
According to Zoom, among domestic corporations, Korean Air Lines adopted Zoom Phone, with 11,000 employees worldwide using it, cutting communication costs by 20%.
Kim said, "Because Zoom started as a meetings (video conference) company, we have many touchpoints with customers and can propose various solutions," adding, "If we broaden our product lineup with contact centers, Zoom Phone, and chatbot automation, double-digit growth should be well within reach."