Krafton said on the 29th that it published a sustainability report that covers environmentally friendly design for its new headquarters being built in Seongsu, Seoul, and the responsible use of artificial intelligence (AI).
In the 2025 Krafton ESG report released that day, Krafton disclosed its environmental, social and governance (ESG) direction reflecting the characteristics of the gaming industry. The company's ESG framework consists of three pillars: sustainable infrastructure, trustworthy publishing (distribution), and responsible AI.
In the sustainable infrastructure area, the company introduced the physical and digital foundations that allow game experiences to continue, including the eco-friendly Seongsu headquarters design and cloud-based operations equivalent to about 9,000 virtual machines (VMs). In the trustworthy publishing area, it reflected market-specific responsible operating standards based on global services in 242 countries. This includes sanctioning about 7.95 million cheating accounts last year through enhancements to the in-house anti-cheat system (KSS) for its flagship intellectual property (IP), PUBG: BATTLEGROUNDS, as well as protection of minors and content moderation.
In the responsible AI area, it presented principles for responsible use of AI through governance composed of global data protection frameworks such as the international standard certifications ISO/IEC 27001 and 27701, and oversight systems including an AI safety council and an ESG committee.
Chief Executive Kim Chang-han of Krafton said, "The sustainable growth Krafton pursues is to make good games, grow them into long-loved franchise IPs, and in the process build trust with users and stakeholders," adding, "Krafton's AI-first transition declared last year is also a change that supports this direction."