ESTaid said on the 29th that it applied "K-EXAONE (EXAONE (LG AI Research))" to the artificial intelligence (AI) search service of the portal Zum (zum).
Accordingly, starting today, Zum will switch the core AI model of its "AI 1-second summary" and "AI issue trend" services to K-EXAONE. A domestic AI model is now fully applied to the portal AI search that anyone can use for free.
K-EXAONE is a domestic AI model developed by LG AI Research through the Ministry of Science and ICT's independent AI foundation model project. ESTaid is participating in the LG AI Research consortium. ESTaid said it linked K-EXAONE, which excels at understanding Korean context, to its own search engine to improve comprehension of Korean writing style and nuance. It also noted that this produced an effect of cutting operating expense by about twofold compared with existing global AI models.
It also improved hallucinations (the generation of information that does not match facts), a limitation cited for Generative AI. The company said it built a structure in which the search engine collects and verifies the latest information and the large language model (LLM) generates answers based on it, improving the accuracy and reliability of information.
In addition, to provide stable service even under large traffic conditions, it applied optimization technologies such as embedding caching and parallel processing, and enabled continuous service quality management through an in-house developed embedding metric and an automatic evaluation system.
Kim Nam-hyeon, CEO of ESTaid, said, "We will create an 'AI for everyone' environment where anyone can naturally experience a domestic AI," adding, "We will expand Zum AI search into vertical areas such as shopping, finance, and travel, and evolve it into a 'vertical AI agent' service that reduces users' concerns and time."