Naver Webtoon said on the 25th that it will run the popup store for the popular intellectual property (IP) "Maru Is a Puppers," titled "Maru's Yum-Yum Happy Vacance!," from Aug. 2 to 15 at Iconic Square on basement level two of The Hyundai Seoul in Yeouido, Seoul.
This popup is a collaboration project in which Naver Webtoon plans and produces new products with summer and travel as themes, while global fandom business corporations BeMyFriends handles space and experiential content planning and on-site operations.
Naver Webtoon will showcase 38 new MD (merchandise) items related to summer and vacance and 53 existing popular products on-site. It will also offer on-site experiential content that reflects the "Maru Is a Puppers" universe and the "Happy Vacance" theme.
Hase Jeong, chief business officer (CBO) at BeMyFriends, said, "We focused on creating a popup that moves Maru's universe into space and experiences, so fans can go beyond looking at and buying products to actually playing and taking part."