KTis will strengthen its day-to-day guidance service via 114 to prepare for summer heat waves and the monsoon season. The aim is to improve convenience for citizens by allowing them to access, with a single phone call, information from the location of cooling centers to late-night pharmacies, air conditioner repairs, flood damage restoration companies, and taxi-hailing support.
According to the Korea Disease Control and Prevention Agency, the number of heat-related illnesses in the summer of 2025 was 4,460, up 20.4% from the previous year. In particular, people 65 and older accounted for 30.1% of the total, making access to information for those vulnerable to heat increasingly important. 114 guides users to the nearest location among about 50,000 cooling centers registered nationwide. It also provides information on companies related to everyday infrastructure, including dehumidifier rentals, leak and waterproofing work, and drainage and quarantine services, which are in high demand during the monsoon season.
At night or on holidays, it also provides the location and contact information of nearby late-night pharmacies based on information from the National Emergency Medical Center. A "call a taxi on your behalf" service is also in operation for older adults who are not familiar with using smartphones. After a 114 agent confirms the user's location, the agent hails a Kakao T taxi on the user's behalf, and the service can be used without installing an app or signing up for membership. Operating hours are daily from 8 a.m. to 7 p.m.
KTis plans to expand 114 beyond simple number inquiries into a lifestyle information platform. Kim Sung-geun, head of the KTis 114 Business Division, said, "We will broaden the role of 114 so that people who have difficulty using digital services can obtain the information they need and use services with a single phone call."