Snap, the U.S. IT corporations that operates the social networking service (SNS) Snapchat, unveiled Augmented Reality (AR) glasses.
Bloomberg reported on the 16th (local time) that Snap co-founder Evan Spiegel introduced the first AR device product, "Specs," at the AWE conference in Long Beach, California. The price is set at $2,195 (about 3.3 million won), and it will be released in the United States, the United Kingdom, France, and other markets in the fall this year.
While existing Virtual Reality (VR) devices such as Meta's Quest and Apple's Vision Pro have been closer to a headset form, Specs is characterized by a somewhat thick but familiar horn-rimmed glasses form. Through transparent lenses, users can run applications (apps), watch videos, or receive messages.
A wristband will be added in the future to track hand movements and use them for device control. A single charge lasts up to 4 hours, and placing it in the glasses case allows up to four recharges.
Chief Executive Officer (CEO) Spiegel of Snap said, "(With Specs on) instead of a child looking at just one player on a screen, the child can run around, assemble Lego, or learn about dinosaurs," adding, "It has been almost 20 years since the iPhone was released. People are ready to embrace something new."