Soomgo, a lifestyle services platform, said on the 17th that it officially launched home care services for apartment residents in partnership with Hogangnono, a comprehensive apartment information platform.
The home care service is a feature that lets users access 37 high-demand Soomgo categories for apartment living—including moving, cleaning, air conditioner installation and repair, and interior work—simply by completing a brief resident verification and consent process in the Hogangnono app. Without installing or switching to a separate Soomgo app, users can complete everything in the Hogangnono app from filling out a request form to comparing estimates, consulting, and completing the transaction.
Soomgo is a lifestyle services platform that consolidates users who need help with daily problems with experts in relevant fields, and it has offered a wide range of services closely tied to apartment living. Soomgo said it plans to collaborate with Hogangnono to consolidate apartment-based residential demand with 2.3 million professionals.
A Soomgo official said, "We expect this collaboration will not only improve convenience for apartment residents, but also provide Soomgo professionals with more opportunities to secure new customers," adding, "We will create more opportunities so people can meet Soomgo professionals at every moment in daily life when help is needed."
Meanwhile, Soomgo and Hogangnono will run a four-week promotion for the home care service launch through the 12th of next month. They also plan to continuously expand the integrated home care experience through service recommendations and promotions tailored to seasonal demand.