SOOP is speeding up the expansion of its global content business.
According to SOOP on the 16th, the company, following its multilingual broadcasts of major League of Legends (LoL) leagues such as the LCK and LPL, carried the "Road to EWC" LoL matches held in May exclusively in English and Chinese, moving to secure overseas users.
It also applied the artificial intelligence (AI) translated subtitles feature—previously offered only on global platforms—to its integrated platform. Through this, it is strengthening real-time communication with overseas users who watch LoL pro gamers Faker Lee Sang-hyeok and Peanut Han Wang-ho, among others.
Overseas viewership is also rising in non-gaming categories. In the Korea Baseball Organization (KBO) League, interest among local fans has grown on the back of Hanwha Eagles' Taiwan-born pitcher Wang Yen-cheng's performance. On Apr. 16, the Samsung Lions game in which Wang Yen-cheng started drew about 80,000 cumulative viewers.
The platform is securing global viewers in billiards as well. SOOP is partnering with the Union Mondiale de Billard (UMB) to broadcast events such as the Three-Cushion World Cup, and Vietnamese streamer Minh Dien's billiards broadcast draws an average of 20,000 to 30,000 concurrent viewers for matches featuring national athletes.
It is also expanding touchpoints with overseas users in entertainment. The exclusive live broadcast on the 13th of "Red Bull Dance Your Style Korea Final" recorded about 120,000 cumulative viewers, with overseas viewers accounting for roughly 70% to 80%.
It is also working to secure local content for expansion into Southeast Asia. The Apr. 28 broadcast of "Cross Regional Overwatch," featuring Korean and Thai streamers together, drew about 80,000 cumulative viewers. The music variety program "The Wall Song" from Thai broadcaster WorkpointTV recorded about 4.6 million cumulative views from April to May.
In addition, Thai partner streamer RebirthTV expanded its live lineup, including GTA streams in April, leading to a more than tenfold month-over-month increase in concurrent user metrics. SOOP plans to exclusively broadcast the "Daily News Cup," one of Thailand's nationwide high school competitions, from late June.
Beyond this, SOOP is broadening its collaboration base centered on education, sports, and media. In Thailand, it signed an industry-academia MOU with Dhurakij Pundit University in May and is operating a live-streaming trial group of about 1,000 people.
The company said it plans to gradually expand global content operations and partnerships based on these cases, tailored to user performance by region and local content demand.