CJ OliveNetworks said on the 16th it will host the data marketing conference "The Maxonomy 2026" on the 23rd–24th at the Grand Intercontinental Seoul Parnas in Gangnam-gu, Seoul.
The event is organized by CJ OliveNetworks' data marketing unit "Team Maxonomy." The Maxonomy is a data marketing conference that draws more than 700 participants each year, and this year it will be the largest ever with two keynotes and 25 sessions.
This year, under the theme "Customer growth led by data, work productivity completed by AI," the conference will address practical execution strategies to respond to the AI transformation (AX) accelerating across industries. CJ OliveNetworks presents the organic combination of "data-based decision-making" and "business execution power" as the key to successful AX, and proposes ways to generate tangible outcomes for corporations. It will introduce an integrated approach spanning from data marketing intelligence to productivity innovation across organizations.
Speakers will include practitioners from key industries such as CJ Foodville, CJ Olive Young, GS Engineering & Construction, and Nol Universe Co. Global tech corporations including Braze, Amplitude, Salesforce, Inc., and Notion will also participate to present directions for marketing and work innovation in the AX era.
The detailed sessions will focus on real-world cases of how corporations use data and AI. On day one, Nol Universe Co will share a case study on building a marketer-centric data utilization environment, and Databricks will discuss "Marketing innovation through the Data Intelligence Platform," sharing strategies for using Generative AI and integrated data governance.
On day two, Notion will unveil cases of redesigning and applying AI-based collaboration, and GS Engineering & Construction will introduce key cases that lead AI adoption in the construction industry and innovate work methods and processes based on AI.
Pre-registration for The Maxonomy 2026 is available on the official website through the 22nd of this month.
Nam Seung-woo, head of CJ OliveNetworks' AX Solutions Division, said, "As AI spreads and marketing and work environments change rapidly, 'The Maxonomy' is establishing itself as a conference that offers practical direction for customers and the industry," adding, "We will support customers in generating business outcomes based on our integrated solution operation capabilities that encompass data marketing and work intelligence."