KakaoPage's flagship intellectual property (IP), the webtoon "Even if I fall into a ghost story, I still have to go to work" (hereafter "Ghost Story Commute"), set an all-time high performance on KakaoPage on the day it was released.
Kakao Entertainment said on the 15th that the webtoon "Ghost Story Commute," released on the 5th, set all-time record highs for transaction amount in the first hour after release and for the day.
Views and comments also set the shortest-period records for a single title. Views surpassed 1 million two hours after release and reached a cumulative 6.5 million that day. Comments exceeded 27,000 in about 26 hours. As of the day of reporting, cumulative views are about 11 million, with 32,000 comments.
The original web novel of the same name, "Ghost Story Commute," is a flagship IP of KakaoPage with a cumulative 370 million views. It ranked No. 1 last year across all genres in KakaoPage webtoons and web novels combined. With the webtoon launch, inflow to the original has also increased, setting a new in-house daily transaction amount record. A Kakao Entertainment official said, "The return of original fans and the influx of new users who first encountered the work through the webtoon are aligning, creating a virtuous cycle of joint popularity for the webtoon and the web novel."
"Ghost Story Commute" is the next work by writer Baek Deok-su, who gained popularity among people in their teens and 20s with "If you don't debut, you die of an illness" (hereafter "Debut or Die"), and is a modern fantasy that follows new employee Kim Sol-eum of the on-site exploration team at "Baek Il-mong Co." as the team directly investigates urban ghost stories and establishes survival rules.
Artwork for this webtoon is by artist Ssyungnyung of "Failed to throw away the mastermind," and production is by Carrot Studio.
A Kakao Entertainment official said, "We plan to continue expanding fandom-driven IP that grows with users, based on Kakao Entertainment's Noble Comics competitiveness."