Samsung Electronics said on the 14th that it will roll out a full-scale outdoor advertising campaign for its new "Micro RGB" TV at major landmarks around the world, including Times Square in New York and Piccadilly Circus in London.
The ads will run simultaneously at major global hubs, including Shinsegae Square in Myeong-dong in Korea, Times Square in New York in the United States, Piccadilly Circus in London in the United Kingdom, and Central Entertainment Building in Hong Kong, and the campaign is expected to continue through the end of the year depending on the region.
The core message of the video is the precise color control technology of the "Micro RGB AI Engine Pro" built into Micro RGB. It highlights how countless RGB elements are finely controlled by the AI engine to deliver richer, more vivid colors.
To visualize this technology, Samsung Electronics collaborated with renowned choreographer Sergio Reis to produce a video in the format of a mega crew performance featuring a large number of dancers. The flashy group dance is said to sensuously depict the technical characteristics of thousands of RGB elements working in harmony.
The ad also introduces features of the TV's integrated AI platform, "Vision AI Companion." The platform provides a personalized viewing experience, such as lowering commentary volume and focusing on the match with AI soccer mode or checking player and team information in real time.
The Micro RGB TV was released in April, and the global outdoor ads began last month.