Naver said on the 12th that it signed a strategic business agreement with Krafton to expand the content ecosystem for Battlegrounds esports.
The two companies agreed to link the streaming platform CHZZK with Krafton's Battlegrounds esports intellectual property (IP). Naver plans to broaden user touchpoints for the tournaments based on CHZZK's stable streaming technology and community-driven viewing culture. In connection with the streamer ecosystem, it plans to offer a differentiated content experience available only on CHZZK. It also plans to expand touchpoints with esports fans by promoting online and offline events that leverage esports IP.
Naver decided to establish a mid-to-long-term cooperation framework to vitalize the Battlegrounds esports and CHZZK streamer ecosystems. It will broaden the basis for collaboration so CHZZK streamers can use the IP to plan and produce diverse content suited to their own personalities and fandoms, and it will strengthen CHZZK's unique community-driven viewing culture.
CHZZK was the first among domestic streaming platforms to introduce the "watch together" feature, which lets streamers and users watch content together and communicate in real time.