Naver will stream every match of the 2026 Fédération Internationale de Football Association (FIFA) North and Central America World Cup live on its streaming platform CHZZK. Naver said on the 11th that it will carry all 104 matches of the North and Central America World Cup on CHZZK from the 12th to July 20, Korea time, and offer a "watch together" feature to view matches with streamers.
CHZZK will roll out World Cup watch-together content linked with popular creator channels, including Han Dongsuk, Wolf, Shoot for Love, and EastarTV. Users can watch the match screen while joining real-time chat and cheering. Naver aims to create a new sports viewing experience that goes beyond simple match broadcasts by combining interaction, commentary, and fandom culture.
AI-based add-on services will also be strengthened. Naver will provide key moments during live broadcasts as real-time short-form clips and will upload player-by-player and match-by-match video on demand (VOD) Highlight after matches end. It will also run AI briefings using official FIFA data. Before matches, it will provide starting lineups, viewing points, and tactical analysis, and after matches, it will show player ratings, key moments, and match flow analysis.
A World Cup-only lounge will also be set up. It will be a space where soccer fans and experts can continue cheering, analysis, and debate. Naver will provide real-time data such as win probability, champion predictions, match and player records, and round-by-round advancement probabilities. It will also run a "World Cup outcome prediction" event in collaboration with FIFA official sponsor Coca-Cola.
This North and Central America World Cup is co-hosted by the United States, Canada, and Mexico, with a record 48 nations participating for the first time. The number of matches has expanded to 104, up from previous tournaments. Naver's strategy is to use the major sports event to highlight CHZZK's live broadcasting capabilities and AI content competitiveness at the same time.