Samsung will fully introduce artificial intelligence (AI) across all former affiliates' operations and embark in earnest on an "AI transformation (AX·AI Transformation)" to fundamentally reinvent the way people work and the organizational culture. Having broken through the digital transition of the 1990s with preemptive change and bold investment to rise as a global corporations, Samsung now aims to achieve another great transformation through AI.
Samsung said on the 9th that to boost business competitiveness in a rapidly changing management environment, it plans to officially introduce external Generative AI services—including Gemini, ChatGPT, and Claude—across all former affiliates in June.
This AI rollout will be used not merely as a work-improvement tool but as an innovation method that triggers fundamental change in management. Beyond raising productivity in S/W and marketing, Samsung will apply AI on a large scale to all work areas, including research and development (R&D), development, manufacturing, and support. Samsung is preparing detailed operating policies in consideration of various job functions and organizational characteristics, and plans to continuously upgrade services and policies so employees can use AI efficiently.
This aligns with what Chairman Lee Jae-yong of Samsung Electronics emphasized in this year's New Year's address. Lee strongly urged, "We must completely change the way we work and our organizational DNA," and "We must integrate AI into every link of the work value chain, from R&D to production, marketing, and support."
◆ "CEOs' AI literacy decides AX"… intensive training for all presidents and executives
As the starting point of companywide AX innovation, Samsung will conduct "AX Boot Camp," an intensive AI training program for management. Under the view that "CEOs' AI literacy decides the success or failure of AX," this is the first time it will run intensive training for all presidents of former affiliates.
About 50 presidents of former affiliates will receive hands-on training for two days in June at Hoam Hall of the Human Resources Development Center, where management will directly handle AI and internalize it in their work. In addition, roughly 2,300 executives across former affiliates will also complete courses in sessions lasting three days and two nights each at Samsung Electronics' Corporate Human Resources Development Center and the Creative Hall of the Human Resources Development Center by Aug. 12. Following executive training, Samsung plans to complete AI training for all employees within 2026.
An executive who completed the training said, "I was honestly surprised that once you learn AI systematically, you can do so many things this easily," adding, "I felt an urgent sense of crisis and necessity to change the way we work on the front lines immediately and fundamentally."
◆ Joint "AX vision" declaration by the presidents… reflecting an urgent sense of crisis
The presidents of former affiliates plan to declare a joint "AX vision" through this "AX Boot Camp." It will embody an urgent sense of crisis and strong will to execute—namely, that in a world where the global industrial paradigm is being reorganized around AI, if we do not fundamentally change how we work and how we think, we could fall behind in an instant.
In particular, the presidents will not stop at passively receiving training; they plan to directly present "plans to innovate each company's work processes using AI," signaling the intention for CEOs to personally lead AX.
To maximize AX momentum across the group, Samsung will establish AI-dedicated organizations in all former affiliates. These organizations will be responsible for establishing AX strategies tailored to each company's industry characteristics, as well as data and model operations management and AI talent development.
In addition, Samsung will build a sophisticated security framework so employees can use external Generative AI freely and safely. By doing so, it aims to achieve two goals simultaneously—"expanding AI use" and "controlling risks such as information leakage"—and to rise as a bona fide "AI Native corporations."