Nexon said on the 8th that it will team up with Naver to roll out linked content between its classic online soccer game FC Online and the streaming platform CHZZK.
The strategy is to offer a content experience that flows from watching broadcasts to playing the game in step with the 2026 North and Central America World Cup, which opens on the 11th.
According to Nexon, starting at 10 a.m. on the 12th of this month, viewers who watch soccer and FC Online and FC Mobile category broadcasts on desktop on CHZZK can immediately enjoy three FC Online-based mini-games within the screen. The mini-games, such as the Curled Shot Challenge and the Free Kick Challenge, mirror core play from the existing games, and were built so viewers can experience both watching and playing on a single screen. If a mini-game is cleared successfully, an FC Online or FC Mobile coupon code is issued to the N Pay wallet, and entering the code in-game grants reward items.
Furthermore, based on user data from Nexon and Naver, personalized Nexon game content will be shown within the CHZZK screen to viewers of category broadcasts. Using customized banners based on users' interests or gameplay history, the goal is to guide them from streaming viewership to game login.
This project is part of an ongoing strategic partnership between Nexon and Naver. The two companies are gradually expanding the scope of collaboration, from combining user data and supporting game-themed broadcast activities to linking streaming platforms with game content. With the season drawing intense attention from sports fans, they plan to create a new viewing culture where soccer fandom meets gaming.
Bae Jun-young, head of Nexon's Platform Division, said, "This collaboration is an attempt to combine the experiences of 'playing games' and 'watching games' based on both companies' content and platform capabilities," adding, "From account linking to content linkage, building on the cooperation Nexon and Naver have developed together, we will create an environment where users' daily lives connect with games."