KT said on the 7th that it will hold a 2026 World Cup street viewing event and a customer benefits promotion at Gwanghwamun Square in Seoul with the Red Devils and the Korea Football Association. KT will run the street viewing as part of its nationwide World Cup support campaign "all together. cheer on."
The street viewing will be held three times to match the group-stage schedule, on June 12, 19 and 25. KT will broadcast the matches live through two large media walls installed at KT Gwanghwamun Building West.
At the street viewing site, support messages and videos submitted by citizens online and offline will be shown on the media wall. The submitted messages will also be delivered to the national soccer team preparing for the matches in Mexico. On the day of the event, there will be a pre-performance of World Cup cheers and experience booths.
To mark the World Cup, KT prepared the "powerful cheering, packed benefits" promotion from June 5 to July 19. During the promotion, customers who visit KT stores nationwide will receive World Cup cheering goods featuring images of the national team, on a first-come, first-served basis. Customers who leave support messages via a QR code in the store can win the latest smartphones, including the Galaxy S26, through a draw.
At KT flagship stores in Hongdae, Gangnam and Gwanghwamun in Seoul and in five major cities nationwide, national team cheering photo zones will be operated, and additional benefits will be offered through a photo certification event and mini soccer games.
KT will also hold a prize event for customers who subscribe to products during the World Cup period. Anyone who has subscribed to at least one of KT's mobile, internet or TV products can enter, and prizes will include travel vouchers worth 3 million won, Samsung Moving Style, and a jersey autographed by player Lee Kang-in.
In particular, "Y customers" aged 34 or younger who subscribe to a 5G mobile plan will receive additional customized prize benefits such as laptops (MacBook, Galaxy Book), smartwatches (Apple Watch, Galaxy Watch) and wireless earbuds (AirPods, Buds).
Kim Dong-hoon, KT executive vice president of public relations, said, "Based on the experience we have accumulated as the official partner of the national soccer team for 26 years, we prepared so citizens can cheer safely and conveniently," and added, "Through the Gwanghwamun Square street viewing and the customer benefits offered on KT's online and offline channels, we will create a new World Cup culture."