Samsung Electronics is unveiling a new campaign themed on artificial intelligence (AI) in locations around the world.
Samsung Electronics said on the 4th that it released a new global video campaign themed "Your AI everyday companion" on the 2nd. The campaign will be unveiled through outdoor ads at major landmarks such as Times Square in New York and Piccadilly Circus in London, as well as on Samsung Electronics' official social media (SNS).
The campaign theme, "Your AI companion in everyday life," is Samsung Electronics' AI customer experience first introduced at The First Look event held at the world's largest IT and electronics exhibition, CES, in January this year. Samsung Electronics is showcasing a way of life in which AI naturally permeates customers' daily lives and provides the help individuals and families need.
The campaign consists of three videos on health, family, and pet care. Each video ties AI technologies and services applied to Samsung Electronics products to capture how they assess customers' situations and provide tailored help.
The health management segment shows how "Galaxy Watch8" and "Samsung Health" are used to track antioxidant index levels and provide customized information to improve eating habits. It also shows the experience of managing ingredients and receiving tailored recipe recommendations through the "AI Food Manager" on the Bespoke AI Family Hub refrigerator.
The family care segment shows AI's role in introducing an experience that preemptively blocks unwanted calls such as voice phishing with an AI-based "call screening" feature. The pet care segment shows how Galaxy's "Now Brief," connected with SmartThings' pet care service, helps users stay on top of their dog's walks without missing them.
Vice President Choi Seung-eun, head of the Global Brand Center at Samsung Electronics, said, "This campaign shows a new everyday life in which products and services connected by Samsung's AI technology proactively understand and respond to customer needs," adding, "We will continue various activities so that Samsung's AI innovations can provide meaningful experiences as a companion in customers' daily lives."